Wednesday, October 25, 2006

fascination with metrics

This is kind of cool.

(thank you, Shake Well...)
I've been hearing a lot about metrics recently. Someone described how much testing Red Lobster does with their advertising (friends who work on that business say that with a low whistle). They described an "interest meter" dial, whereby you can vote with your fingertips anywhere from "very interested" to "Dissinterested".
Man frolicking in Maine surf: not interested. Hot butter: interested. Etc.

I'd like to have that to vote on TV commercials in real time.
I'd like a button on my remote that sends a message to advertisers and tells them "great job."
Or "Shut up."

And I'm sure engineers are hard at work making this a reality.
It'll be a whole new kind of ad critic. A whole new YouTube.

No more focus groups - just cold hard "love it/sucks" feedback from Joe Armchair.

Pro sports.
Programming.
News.

How would Katie feel about the red light going off in the studio the moment she sat down on the edge of her desk. Could we make it so she'd actually jump back off the desk and climb back into her chair? It'd be like news anchor puppetry. Oh, wait...

Or would NBC be able to cut footage into sitcoms on the fly? Put Matthew Perry in the pink shirt. They're liking the PINK SHIRT. GO! GO! GO!

How long until Parcells getting a buzzer in his ear that 3.2 million TV fans think he should pull Bledsoe?
(Not to discount a stadium full of people chanting "RO-MO. ROOOOOO-MOOOOOO.")

The future will kick ass.

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