Thursday, November 09, 2006

*SFX here*


Fast Company did this feature on a crazy new idea whereby musicians retain the rights to their own music.

In my day we called it "starving".

But now, this iTunes fighter is putting indie music in the hands of indie-music-starved desktop-hermits everywhere

Or something.

I'm jamming out to the Phish Parking Lot mix tape.
Reminds me of Pandora with an option to buy.

Rumblefish's day job? Helping companies develop an audio identity (theme songs, mnemonics, sound effects and other brand soundscaping.

If it wasn't merely independent music, we'd call this a paradigm shift. Right now, we'll just call it a shot over the bow of the paradigm. Consider yourself warned, Clive Davis

No comments: