Thursday, September 28, 2006

The Fox Has It

Jason Fox has shortcomings. He's WAY too weak when it comes to saying no to a Quik-Trip. His volume is perpetually dialed down to "Huh? Whut?" And he shaved his beautiful, bouncing locks in favor of a more "Joe-Chemo" vibe.

But dude can write.

And dude has some ascerbic insights into doing the kind of work that you can pat yourself on the back (or spit bitterly into your bitter jar) about at the end of the day. I re-present Jason's:

WORDS TO LIVE BY (if you're in advertising)

The retitle is all me. Yeah yeah. Not a copywriter. Get over it, J-bomb.

Tuesday, September 26, 2006

passing the (intergalactic) buck

Time Warner Cable apologizes:

*Please be advised that due to the position of the sun on October 5th, 6th and 7th, there may be a brief interference in your cable service. This interruption is a natural phenomenon and is unavoidable. We apologize for any inconvenience.*

that's gotta hurt

Recent "ad pannings" from Fast Company's blog.

A case for a respectable vehicle like FC to keep its blog-hole shut.
Sounds unprofessionally petty - not unlike this blog.

Snarkilicious, nonetheless.
I love it when someone slaps Microsoft around - even if it is so-o-o-o-o-o 2004.

Monday, September 25, 2006

Going small

The biggest agency I ever worked for employed (briefly) 120 people. The smallest - twenty seven. (Same agency, different years). Always liked the small agency vibe. I can make a difference in a small agency. There's nowhere to hide in a small agency. You pitch in on everything, because everyone is working on everything. There is no hiding in the corner, reviewing reels and waiting to cherrypick the TV assignments.

Small means everything is your job. We don't have art buyers and layer after layer of vice presidents and jr. media planners. We have energetic account folks who do the jobs of three people. If you're going to be the kind of agency that pulls together group brainstorming sessions (typically these work best when the creatives go off in a corner and work their magic without fear of the "they'll never buy that" beat-down AEs are famous for) you'd do well to hire AEs who know how to keep a session rolling, know when to add, when to shut up and when to say: okay - let's go away for a while and think about this and get back together later.

We have those. And I think we have AEs who believe in the creative product and work to make it better, not just easier to sell.

Firehouse has another luxury few agencies our size have: an incredible production department that gets stuff produced on time, on budget and without having to sell ourselves out for the next fifty projects to get it done.

Small also means anyone can stop one of the principals in the hallway and talk about the status of the latest new business effort. Or the Ryder Cup. And there's a good chance you'll see them because they're in the middle of it all.

I'm not ruling out big agencies. And I'm not suggesting that big agencies are stuffed with useless layers and compartmentalized players. Honestly - I have no idea. I know only what I've heard from folks who left the big agencies for the small agencies.

I just like working somewhere where you can see from one end of the office to the other. In all kinds of ways.