Saturday, November 18, 2006

Cool cover


Saw this on a fellow AD's desk (no - I don't subscribe)

Nice cover design.
Happens to be shot by one of my favorite photographers, too: Art Streiber.

Friday, November 17, 2006

Gentlemen...


Start your air-windmills.
Just caught wind of an eleventh hour ticket to go see Pete beat the shit out of his guitar one...last...time.

I only hope CSI hasn't wrecked it for me.

FOLLOW-UP: The kids (aren't kids anymore) are alright. Pete tried to get fancy and made a big show out of dropping his guitar after the last song. And Roger sounds like he needs a cup of tea and a week off. Still - not bad for a couple rockin old farts.

Isn't it weird

...when we discover that advertising actors have lives?

Doesn't it undercut ones cred as a spokesperson for one of the most recognizable brands in the world to be "working on the set of Live Free or Die Hard" ?

I thought it was funny that the guy from the Zyrtec commercial (Josh Cooke) – the one where the guy is so whipped by his girlfriend that he takes Zyrtec everyday because she has a fucking cat - and she put it to him: I'm not getting rid of the cat so sneeze or get Zyrtec or LEAVE, motherfucker. And then we cut to shot after shot of the cat sticking his ass in the poor guy's face? – showed up, first in a Taylor guitar print ad, then in a short lived NBC sitcom.

Am I to so easily put aside he was the man plagued by an uncompromising woman, brutal allergies and a flaunting feline?

I know that such is the life of an actor.
But when your spokesperson goes on the record with: "we're doing some holiday spots now which I think will be pretty funny - not nearly funny enough to justify the money they're paying me though, I'll be honest with you."

OKay. NOW Apple should be pissed.

Special thanks to American Copywriter for getting my dander up on this subject.

Second Life, pt 2

I spent a pretty serious chunk of last weekend wandering around Second Life. I was tasked with taking screen grabs of different Avatars for a super-undercover freelance job.
I learned some things.

In many ways, Second life is almost EXACTLY like first life.
Only many people are walking around in their underwear
So we've take that whole shop-at-home-in-your-underwear thing and translated it, literally, to the second screen.

One tactic frequently employed in both first life and second life is: where there are people, more people will go.
Or the 'ladies night' effect .

For those of you unfamiliar...if you search on the big map for places that look cool to visit, you can screen the ones with the most people: invariably shopping malls, casinos, dance clubs.

One of the ingenius methods these entrepreneurs employ to get bodies in their clubs, etc? Chairs that pay you to sit there. $ to sit in a chair for ten minutes. They get free advertising (an extra green blip on the map). You get $3 Linden (see the current exchange rate).

Think about it. Who wants to gamble in an empty casino? Or dance in an empty nightclub? Or eat at an empty Vietnamese restaurant? That's great insight. I mean, who wants to log on to Second Life and then go virtually sit on a virtual couch and eat virtual potato chips? Alone.

A marketing application?
Not until we start giving consumers ankle bracelets and posting their anonymous GPS coordinates online.

Oooo. Wait a minute....

Thursday, November 16, 2006

Tuesday, November 14, 2006

Adobe

It's about time Adobe did some intriguing work.