Okay - never mind..
I have such envy for agencies that can call the shots in a era where so few are in a position to do so.
Good for you, Alex. Way to look that client in the eye and make the hard decision that the opportunity is no longer there, even if the $($$$$$) still is.
On the flip side: you have one month to create advertising that will A) please a bunch of beer distributors and B) actually sell beer.
Hear that sound? It's thousands of pitch consultants rubbing their greedy little hands together.