Wednesday, March 28, 2007

Isn't this great?

The Dallas Museum of Art has an exhibition of contemporary art right now that looks pretty compelling. I was poking around on (irritating url) and found the piece at right.

I love it.

I love that it's nearly impossible to not put yourself in that chair, which makes you (or me, atleast) surprisingly uncomfortable with how close your face would be to that first little square. Not that you would ever sit there, but SOMEONE is intended to.

I think good art shares something with really good advertising: Somehow both provide you with a context to reexamine your own life and make decisions based on that revised assessment. In the case of advertising, that reassessment may or may not require you to buy Tivo or free-range eggs or a subscription to Fast Company. Art may require you to change the way you consider new experiences, or the way you consider the world around you. Or it may force you to reconsider who you are, or who we are.

Not that advertising is art. I don't believe that for a minute. In fact, by most defintions they are sort of mutually exclusive. But on some levels, art and advertising share common ground.

Image: Guilio Paolini, Never seen (Jamais vu), 2004–05, prepared canvases and chair, The Rose Collection and the Rachofsky Collection, © Guilio Paolini - image from

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