Sunday, May 20, 2007

Putting the PR back in Martin

Martin is hot.
Yes, the Geico thing is kicking ass. Ask Barbara Lippert.

Yes, they won Walmart. Which was press-heavy for a lot of reasons that had nothing to do with them - and I guess a couple that did. After all, there isn't a Nobu to be found in Richmond -- something they're strangely proud of.

Yes, they have a funky new series of ads for their barely there ladies underwear line.

Yes their CD is starring in his own UPS commercials.

Yes, everyone wants one of those Life Lessons Hummel knock-offs - preferably one with a couple women in their barely-there's, catfighting in a babypool of jello.

But let's give some props to the PR folk who have exposed Martin on CBS Sunday Morning and, most recently, Fast Company.

No agency has gotten (and actually deserved) this kind of buzz since CPB turned the industry on its ear with the one-two-three-four punch of Mini, Burger King, Method, Molson back in the golden era of CPB (when they all still lived together in Miami, before the storms.)

Martin has always played the "aw-shucks, we're just a bunch of nice guys in Richmond" card - but those nice guys in Richmond are friggin' ubiquitous now. Almost as ubiquitous as the ads they've been cramming onto Primetime television.

Maybe all this heat in Richmond will inspire Nobu to open one up after all?

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