Monday, July 02, 2007

Springfield, USA


7-11's stunt for "The Simpsons" movie.

First time retail has been willingly hijacked for someone else's profit? Brings up all kinds of "on-brand" and "brand-damaged" arguments.

the POP is really quite eyecatching - check out all the elements.

1 comment:

Make the logo bigger said...

They started trailers for the movie a few months ago. They had giant posters at the local mega-plex with a large pink donut on it and Homer's hand reaching for it. I wonder how many of these rooftop pieces are gonna get ripped off in college towns.