Thursday, August 23, 2007
Creativity online has started a series titled "On Creativity". First out of the chute, the venerable Alex Bogusky. Say what you will about his hair (much better) his jacket (not video-friendly) and his poker face (I think he doesn't officially smile until he talks about how happy the mayor of Boulder is to have CPB in town – 3:30 or so into the clip), but he seems pretty down to earth for a guy in charge of what is considered arguably the single most important ad agency of the last ten years.
Thank God Teressa Iezzi – who, incidentally, cannot stop herself from grinning like a school girl as she pronounces "Alex Bogusky" in her intro (:12 in) – doesn't spring some "Kafka Questionaire" bullshit on him. Just the standard stuff: How's Boulder? How was Cannes?
One nit - cutting away to Teressa during Alex's answers (Who does she think she is, Morley Safer?) does nothing for this little production. She shows no visible reaction other than a trembling nod throughout.
Worth the 5:00+ viewtime.