Friday, February 09, 2007

Seriously??


You'd think Princess Diana died again.
You'd think the Pope died again.
You'd think Marilyn Monroe died again.

No, no.

Just a skanky gold-digging former Playmate who dyed her hair more often than Britney Spears.
And played an even bigger, redneck-er, bimbo-y-er card.

I'm shocked and awed by what passes for news these days.
Not since Jean Benet Ramsey has the free world been bombarded with such who-gives-a-shittery.

Next.

(photo courtesy of cnn.com)

Tuesday, February 06, 2007

Hubub

After reading this little beauty about how Windows Vista may be eviscerating unwary iPods across the globe, I decided to look into the new Vista OS for Windows. Not that I'm leaning toward a PC right now, but I figured it was worth taking a look.

Fast Company ran this article devoted to the four-note introduction - the music you hear as the system is initializing - that piqued my curiosity. It's supposed to reflect the rhythm of "Win-dows Vi-sta." There was a picture of what looked like a room full of musicians and the article described a long and deliberate process, so (and I admit that in retrospect, this is silly) I was expecting great things. Actually, many things that go through a long and deliberate process come out not so great at all.

And the Vista theme is one of these things.

Pronounce the words "Windows Vista" out loud. Probably a higher note on the Win- and the Vi-. So why did they use the "My-dog-has-fleas" theme? You know "My dog has fleas?" EADG? First four strings on a guitar - every guitar student knows My Dog Has Fleas. To be fair, the notes are actually: BEAB (I think). Sing it with me now: Win-DOWS Vi-STA!

Twenty musicians working together isn't cheap - even if one of them is from officially washed-up band*, King Crimson. Can you see the looks on Microsoft employees' faces when they hear "My dog has fleas" and realize that development money came out of 2006's profit sharing? And then they take home their beta copy and it erases the iPod they hide inside their Hollowed-out Zune and realize that Microsoft is ON TO THEM. And then they have to burn their house down like Gene Hackman in "Enemy of the State"?

*I have no factual basis for this claim.

Monday, February 05, 2007

Monday Morning Creative Director

I feel like I do every time the news tells me there'll be a a foot of snow on the ground tomorrow morning.
My opinion of the Superbowl remains pretty well unchanged post-game.
I am glad the Colts won. And I'm glad it rained like hell. You can look at all the work that was done, all the money that was spent, and say "I guess there are some happy clients out there today."

But it's no snowday.

All in all, I can think of better ways to spend 2.6 mil.
For some brands, that's their total ad budget - for two or three years. Seems sort of a shame to squander it on a single idea that is on the screen and then gone like a beer fart in the wind in 31 seconds. And some of these ads will plague us for weeks as the clients try to get their production budgets' worth out of them.

Which ones would you want to see twice? I can't come up with one that was a joy to watch again. No "superballs" ad in there. The Coke commercial from Weiden/Amsterdam is mesmerizing (but the ad community has been seeing this spot for six months, right?) .

I think I just have a media hangover from the whole thing: the prereleases, the montages, the historical perspectives and speculations and family portraits. For what?

Does hype really still work? Or does it just leave us with reality blueballs the next day? I truly believe the Superbowl - and the ads, for that matter - would be a better unencumbered by all the expectations and overthinking.

I guess there's always next season.