Someone agrees with me.
And while I admire their mission, I have to disagree with this tactic of spoof design. Especially poorly executed spoof design.
It is one thing to hijack someone's campaign for humorous, tangential purposes (saw a HAMME(RED) T-shirt at the Vegas airport last week.) It is another thing to hijack the concept - in this case rather lamely - and sic it on itself.
Say what you will about the Product(RED) campaign - and I realize that I have said plenty. The photography is fucking great. Seriously. The typography is pretty damn good. The campaign (aside from its wishy-washy premise: buy an iPod for charity) is pretty nice. Cuts through the clutter. Great media placements. Nothing new, but certainly created by someone who has both taste and style.
The buylesscrap.org folks have a lot to learn.
I do like the option of donating right to the causes without having to advertise "I'm a giver" with red clothing, ipods and phones. But everything else about this execution comes up a little short.
Which brings up a different question I've grappled with recently:
Why is it that pro bono clients equate "shitty design" with fiscal responsibility? "Print it on some 40lb glossy stock, so we don't look like we're spending a fortune on our business materials."
Huh? Why not just credit the agency, the paper company and the printer on the piece and get all that stuff donated?
People need good design. Even if it is for non-profit causes. Just like they need good strategies, good media placement, and a good product.
We need good design for our toiletries and our frozen dinners and our houses and our clothes and, yes, our charities.
Thursday, March 15, 2007
Tuesday, March 13, 2007
Black lacy-looking crap (in this case, intermingled with ladies swiped from porn magazines.) See it here.
Supposedly a reinterpretation of the Beatles album "Revolver", actually this treatment has been showing up all over the damn place.
And here. (Probably where it started. Marco.)
And even here..
What IS this? iStock calls it "grunge design".
This stuff all reminds me of the crap I used to draw on my desk in high school.
Which is has become its own little design trend, thanks to Jared Hess and Aaron Ruell.