Behind the Claw

I shot Joe's Crab Shack's latest campaign with Director Adam Cameron, and Limey Productions in November. And as we filmed, I followed Adam around, jabbing this flip camera in his face the whole shoot. Professional that he is, he patiently sat down and gave me a few moments, telling me (and now you) what it meant to him to create a gigantic, destructive claw.

Alex Shumate, Slingshot's secret weapon DP/Editor/animator/soundtech/etc., cut my shitty footage together into something that almost feels intentional. God bless talent that can make something out of nothing.

Enjoy.