I've worked in the advertising business for 15 years. I've seen a lot of high-pressure assignment come and go. I've lived and died by decisions made by clients, colleagues, clients' wives, etc. Sort of. We've always looked at each other and consoled ourselves with the fact that, while we take our jobs incredibly seriously - while we strive to do not just good work, but truly great work - we can look at each other at 5:30 (sometimes 5:30AM) and say "Hey - it's just advertising. Nobody's gonna die."
Usually that's true.
Which is why it's very sad for me to report that Anna Basso passed away on June 8. I didn't know Anna. I only know of her through the 1million4anna website that was created by my old agency, Firehouse, to give hope to a beautiful high school student battling Stage 4 Ewing's Sarcoma, a type of bone cancer.
It's an amazing story. One you can read for yourself at the website. And while Anna's struggle is over, the assignment far from over.
Miraculously, the website did indeed garner over 1 million prayers for Anna.
Miraculously, Anna lived to see it happen. And graduate from high school.
Her family - and all patients who battle cancer - continue to need prayers.
And while I'm not a religious guy, I know every prayer counts when you're facing something as big as cancer, or a child with cancer.
Send them a card. And a prayer. And share 1million4anna with someone else.