Wednesday, March 14, 2012

Celebrating lo-fi

In the weeks since I've gone from advertising creative director to user experience strategist, I've been impressed with the notion of low-fi to hi-fi. Lo-fi can have some really beautiful and unexpected effects:

One Sander, One Drill from Craig Cutler on Vimeo.

Untitled from Craig Cutler on Vimeo.

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1 comment:

Abigail Young said...

Hey just wanting to let you know that these are awesome! I think I've watched the drill one 5 times now it just gets better every time. Props for sharing.