Thursday, January 19, 2012

Crowd Source This

Sam Adams wants the crowd to help them make a beer.

But here's the thing: People are idiots.

A smart person avoid crowds and crowd logic.
Take the path less traveled.
Discover a new way. A better way.
Does it different. On their own. Or with a few handpicked smart people to guide them.
And challenge them.

You want to make a good new beer?
Partner with another brewer.
Or a physicist.
Or a chef.
Or a bicycle technician.
Not a crowd.

The crowd is lowest common denominator.
The crowd is too many chefs in the fucking kitchen.
A crowd is a mob.
A crowd is a focus group.

Crowds make terrible decisions:
Like Facebook.
And book burning.
And Hollister.

You want a brilliant idea?
Leave it to a brilliant person.

You want a stupid idea? Ask a crowd.