Sam Adams wants the crowd to help them make a beer.
But here's the thing: People are idiots.
A smart person avoid crowds and crowd logic.
Take the path less traveled.
Discover a new way. A better way.
Does it different. On their own. Or with a few handpicked smart people to guide them.
And challenge them.
You want to make a good new beer?
Partner with another brewer.
Or a physicist.
Or a chef.
Or a bicycle technician.
Not a crowd.
The crowd is lowest common denominator.
The crowd is too many chefs in the fucking kitchen.
A crowd is a mob.
A crowd is a focus group.
Crowds make terrible decisions:
And book burning.
You want a brilliant idea?
Leave it to a brilliant person.
You want a stupid idea? Ask a crowd.